Many small businesses, especially local contractors, get approached by 'SEO' experts to help generate leads from multiple area cities. They do this by creating duplicate pages on their website for each city – often with unique phone numbers – hoping it'll boost them in Google searches. However, Google has known about this for a while and is now going to actively penalize sites that utilize this method of Search Engine Optimization. There's nothing wrong with having UNIQUE pages targeting different areas – but that's expensive. 

So if the people managing your website are doing this – it's going to hurt you. Having ONE page highlighting what you do AND the areas you serve will be much better as far as Google is concerned.


Have you got doorway pages? If yes, here are 8 potential methods you can employ to get turn them into authentic pages that add value to your website.